We're Wicked Cool.


    Make a Living

    Have Fun

    Pay it Forward

    We are a team-oriented workplace that cares deeply about its culture and its people. Though we have fun every day, we take the job of developing products that make kids happy very seriously.

    Our Values

    Be great partners It’s easy to be a partner when everything goes well; we strive to be even better partners when something goes wrong.

    Work hard, but have fun and always remember we make toys for a living.

    Product is king and high quality is critical in all that we create.

    It’s ok to fail because it means we are trying new things!  Innovation is our best friend.

    Everyone is a customer Treat people the right way.

    Listen first, then make a decision.

    Collaboration leads to the best results.

    We are open and authentic

    Passion for what we do

    Speed We move fast

    Our Leadership

    Michael Rinzler

    Co-President & Founding Partner

    Michael has spent the last 20 years working for some of the world’s best toy companies and has finally achieved his lifelong dream of starting his own venture. Most recently, he was President of CDI, a JAKKS Pacific company with well over $200 million in revenues. He has been fortunate to work with most of the top toy and entertainment brands – Nickelodeon, Teenage Mutant Ninja Turtles, Barbie, Hot Wheels, Disney Princess, Disney Fairies…to name a few! Michael obtained his BA from Washington University and his MBA from Wharton.

    Jeremy Padawer

    Co-President & Partner

    Jeremy has enjoyed every day of his almost 20 years in toys. Most recently, he was Executive Vice President / General Manager of JAKKS Pacific’s core brands and Chief Operating Officer of Pacific Animation Partners, a kid’s animated content joint venture between JAKKS Pacific and Dentsu Inc. Throughout Jeremy’s career he has worked with some of the world’s premier toy and entertainment brands including – WWE, Pokémon, Sponge Bob, Disney Princess, Cabbage Patch Kids, Star Wars, Marvel, He-Man and Hot Wheels. Jeremy received his BA from the University of Texas, JD from University of Tennessee and his MBA from Vanderbilt University.

    Thomas Poon

    Managing Director, Sam Wai Plastic Toys

    Thomas grew up in the toy business and runs the day-to-day operations of Sam Wai Plastic Toys, which his family started in the 1970s.  He has produced quality playthings for some of the world’s leading toymakers, including Mattel, Fisher Price and JAKKS Pacific.
    Though it started with only 500 people, in 2008 Thomas expanded to 4000 people when Sam Wai was awarded all of Mattel’s Angry Birds toy business.  After success there, Sam Wai later became a manufacturer for the Disney Infinity action figure business.  During Thomas’s tenure, Sam Wai was chosen as the second best factory in the entire Long Gang District.
    Thomas utilizes his vast manufacturing knowledge to work together with Wicked Cool Toys to follow the standards of today’s leading, global toy makers.

    Board of Advisors

    Seth Green

    Actor, Content Creator, Producer

    Gregg Spiridellis

    Co-Founder & CEO of JibJab Media, Inc

    Joseph Titlebaum

    Founder & General Counsel of Mezzobit

    Rob Sivitillii

    Former Head of M&A, JP Morgan Asia

    Our Mission

    To consistently develop and deliver high quality, innovative products and brands that kids (and maybe even adults) love. First and foremost, that’s what we’re about. That’s why we’re Wicked Cool!

    Are You Wicked Cool?

    We are growing fast and always looking for fun, creative people who are a good fit for our team! If you’re an industrial designer, other creative type or just have a passion for toys, please give us a shout. Even if you just want to come hang out and see what it’s like to work in a fast paced, energizing, innovative toy company, we’d love to hear from you! Click the link below or email us at jobs@wickedcooltoys.com.

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